Adding an Email Service Provider Integration: Amazon SES, Sendgrid and SMTP

In this article, you'll learn to integrate Pro Elkan with email service provides.

Getting Started with Amazon SES Integration

  1. 1.Creating an Amazon SES account

  2. 2.Creating an IAM account and Assign permissions

  3. 3.Get the access key and secret access key

  4. 4.Enable the Integration in Pro Elkan

  5. 5.Requesting Product Access to our chosen Region


Getting Started with Amazon SES Integration


1. Login to Pro Elkan and Click on "Integrations" in the navigation pane


2. Go to the Amazon SES option and Click Connect


3. Select AWS Region


4. Enter Key


5. Enter Secret


6. Click on VALIDATE AND SAVE


7. Click on OK


8. Congrats, Amazon SES Integration is done ✅

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Getting Started with Sendgrid Integration


  1. 1. Login to Pro Elkan and Click on "Integrations" in the navigation pane


  1. 2. Go to SendGrid and click on Connect


3. Enter your API Key


4. Click on VALIDATE AND SAVE


5. Click on OK


Congrats, SendGrid Integration is done.


Getting Started with SMTP Integration

An SMTP server is a mail server that you can use to send an email. It stores your messages and ensures that your messages are either delivered or returned to you with a failure message. You can set up a custom SMTP inbox.

  1. 1. Click on Integrations in the Navigation Pane


  1. 2. Go to SMTP and Click on Connect


3. Enter Default_from Email


4. Enter your username


5. Enter your password


6. Enter Host URL


7. Enter your port and select connection type


8. Click on VALIDATE AND SAVE


Email Settings Configuration

In this article, you'll learn to configure Email Settings.




Email Settings Configuration


1. Click on Email Marketing in the Navigation Pane


2. Click on Email Settings


3. Select Primary Responder for Email Flows


4. Select Primary Responder for Email Broadcasts


1. Register Yourself


6. Click on OK


Adding/Uploading Email Contact List

In this article, you'll learn to import email list in Pro Elkan.

You can create a Contact Book before importing the email list. It'll help you to manage multiple contact lists as per your need and you can select any particular contact list to send emails.


Creating a Contact Book


1. Go to Navigation Pane and Click on Contacts


2. Click on Contact Books


3. Click on Add New Contact Book


4. Enter a Name for Contact Book




5. Click on Submit


  1. 6.You're first Contact Book is ready!



Importing a Contact List / Email List


1. Go to Navigation Pane and Click on Contacts


2. Click on My Contact List


3. Click on Import Contact List


1. Register Yourself


5. Click on Upload Section and Select your CSV file

CSV Header Row Format (first_name, last_name, email, phone_number, tag)


6. Click on Upload Now!


7. Your import has started in the background. It's now safe to leave the page. Click on OK to Process


8. Go to Contact List Page and you can see the imported emails


Creating an Email Broadcast

In this article, you'll learn to create an email broadcast campaign.


Steps to create Condition Element in Chatbot Flow


1. Go to Navigation Pane and Click on Email Marketing


2. Click on Email Broadcast


3. Click on Add New Email Broadcast


4. Enter a Campaign Name


5. Select Your Email List


6. You can see the number of contacts in the selected email list


7. You can also schedule your emails (Optional)


8. Click on Enable Safe Send Mode (Optional)

Using the safe send mode, you can set per day email send limit.

9. Compose Your Email: Build your email layout, add content and other necessary details


10. Enter Email Subject


11. Enter "From Name"


12. Enter your "From Email"


13. Once you're done, You can send a Test email and then Send Email Broadcast


The Email Builder Structure Explained

How to use the Action element:

You don't need to spend hours with designers just to build emails. Pro Elkan uses an easy drag and drops Email Builder.


You can customize every aspect of the email using our email editor.


You can create and select multiple email templates, adjust the content, add pictures, and link to files using a drag-n-drop email builder. Furthermore, you may change the structure and appearance of the template. Once you select a template, you may edit the content in the editor.


Customizing an email to suit the audience and brand using a rich template selection is possible with email builders.



Email Builder Preview:


Tools: Email Builder

The editor includes the following tools:

  • Columns: It allows you to add columns to your design in order to have a better design arrangement.

  • Button: Add any type of button in your email. You can change colors and styles.

  • Divider: It gives your users appropriate spacing at any point they want in their design.

  • Heading: Add headings (from level 1-6) to the design.

  • HTML : This tool will give you room to add custom HTML to the design.

  • Image: To make your emails attractive, you can add images using this tool.

  • Menu: Menu is a built-in tool used to create navigation menus.

  • Text: Text is a built-in tool so users can add text to their designs.

Changing Email Body Background Color

How to use the Product Search element:


Steps in Changing Email Body Background Color




1. Go to Email Builder and Click on "Body"


2. Click on the color swatch right next to Background Color option


3. Select the preferred color


  1. 4.Your body background color has been updated successfully.



Adding Blocks in email builder

How to use the TimeGap element:


Steps in Adding Blocks in email builder


1. Go to Email Builder and Click on "Blocks"


2. Multiple Column Blocks: Drag the preferred block to the email section


3. You can also change it from the column section at right. Just click on the preferred block


Configuring Row: Background Image/Color and Padding



Configuring Row: Background Image/Color and Padding


  1. 1.Go to Email Builder and Click on "Blocks"


2.Here we have added a single-column row


3.Scroll down to the right section and you'll get the option "Row Properties"

4.You can update Row Background Color, Content Background Color and Background Image.


5. You can also enable the padding option to set custom padding.


Adding, Removing and Configuring Contents

In this article, you'll learn to use contents within Pro Elkan email editor


Steps in Adding, Removing and Configuring Contents


  1. 1.Go to the Pro Elkan Email Marketing section and Compose an email


  2. 2.Click on Contents at the top right corner


  1. 3.You get so many content options such as Columns, Button, Divider, Heading, HTML, Image, Menu and Text

  2. 4.You can use any content element as per your requirement

  3. 5.Drag any content element to the email builder section and set configuration settings


  1. 6.Repeat the same steps to add and configure any other content element


  2. 7.You can also delete the element if needed.


8.Mobile Only Settings: You can also manage mobile-only settings.


9.Hide on Desktop/Mobile: Select any content element and go to settings options at the right > Select Desktop or Mobile View > Scroll down to bottom > Hide on Desktop or Mobile


Adding an unsubscribe URL to your email

You must use the correct Chatbot flow structure for your Comment-auto-reply campaigns to avoid Error#10900


Steps in Adding an unsubscribe URL to your email


1.Go to the Pro Elkan Email Marketing section and Compose an email

2.Add a text element to your email


3.Click on Unsubscribe Link at the top right and paste in the text content


4.You have successfully added the unsubscribe link.




Saving as an Email template

Saving an email template allows using the same email design for multiple campaigns. You can either send the same email or make changes in the saved template and send it to your list.

1. Compose an email from the Email Broadcast section


2.Once the email design is done, Click on Save as Template button


  1. Enter a template name and click on Save


4. Your email template has been saved successfully.



Using an Email Template

Using an email template provides the same email design for multiple campaigns. You can either send the same email or make changes to the saved template.


Steps in Using an Email Template


1. Go to the Email Broadcast section


2.Click on the Load from Template button


3.Select Your Page


4.It may take a few seconds to load the email template.


  1. 5.Once loaded, you can start making the changes and process further.




What is an Email Flow?

In this article you'll learn about email flow and it's configuration.

An email workflow is a series of automated messages that are sent in response to a customer's contact information, behavior, or preferences. These messages cooperate to achieve a goal, such as signing up for a service or purchasing a product.


Through triggered personalization, marketers can send the appropriate individuals the correct message at the right time and assist them through the customer journey.

Creating the first email flow


1. Click on Email Marketing in the Navigation Pane


2. Click on Email Flow Builder


3. Click on Create New Email Flow



4. Enter a Flow Name and Click on OK

Note: You can toggle the switch to enable/disable the campaign.

5. Now you can see the Email Flow Builder Section


6. Right-click on the Flow builder section > Select HTML Email element


7. Drag the elements to reposition them


8. Connect Node Sockets to make the flow


9. Let's configure the email - Click on Email Element


10. Here you can configure and build your email


11. Enter Email Subject


12. Enter your "From Name"


13. Enter "From Email"


14. You can directly build your email or Import an existing template


15. Click on Confirm Changes to proceed

Note: Must add unsubscribe link to your email: Adding an unsubscribe URL to your email

Email Flow Elements: HTML/Plain Text Email, Condition, Action and Delay

In this article you'll learn about email flow elements and how to use them.

Pro Elkan Email Flow has the following five elements:

1.HTML Email

  1. 2.Plain Text Email

  2. 3.Condition

  3. 4.Action

  4. 5.Delay

HTML vs Plain Text Email: an overview


Let's begin by looking at the distinctions between plain text and HTML emails. An HTML email may have design layouts, multiple columns, pictures and colours, while a plain text email has no pictures, no graphics, and no formatting.


Here is an example plain text email:


And here is an example HTML email:


Let's add a Plain Text Element to Email Flow Builder:


1. Click Facebook & Instagram on the Navigation Pane and Select Livestream

2.As mentioned above, You need to upload videos on a Google Drive folder and share with Pro Elkan.


2.Click on the email > Add email subject > From Name and Email > Write Email Copy


3.Click on Confirm Changes


4.You can add an HTML element using similar steps.


Condition Element

Conditionals elements are used to display specific information about a customer based on a set of variables.

1. Add a conditional element in the flow builder


2. Click on Add Condition > Select condition Type and Criteria > Click Add Condition > Click Confirm Changes


3. The condition has been added and you are ready to configure a condition-based email flow


Action Element

Email action elements can be used to perform any action based on the email behavior.


You can do the following 3 actions in Pro Elkan Email:

  • - Modify Contact Tag/Label

  • - Modify Contact Book

  • - Modify Email Sequence



1.  Add an Action element in the flow builder


2. Click on Add Action > Select action Type > Click Add action > Set Command and Value > Click Confirm Changes


Delay Element

You can use delay elements to add a delay between your email flows.

1. Add a Delay element in the flow builder


2. Click on the Delay element > set delay duration and click on Confirm Changes

Pro Elkan has 5 dealys units: Minutes, Hours, Days, Weeks and Months


3. You're delay element is ready.


Duplicating and Sharing an Email Flow

In this article, you'll learn how to duplicate and share an email flow.


Duplicating an Email Flow:


1. Click on Email Marketing in the Navigation Pane


2. Click on Email Flow Builder


3. Here you can see the flows


4. Click on "Clone Email Sequence"


5. Enter a name


6. Click on OK


7. Click on SAVE


8. Click on OK


9. Click on the back icon and have a look


Sharing an Email Flow


1.Go to Email Flow Page and click on the sharing button


2. Enter the email id of the Pro Elkan User and click OK


Building a Custom form and adding an Email type field

Subscribers are the users who have engaged and started private conversations with you via Facebook/Instagram Chats. You can view subscribers' analytics and their basic details in Pro Elkan.


View Subscribers Analytics Report Building a Custom form and adding an Email type field

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1. Click on Email Marketing


2. Click on Custom Forms


3. Click on Build New Form


4. Drag a Text Field


1. Register Yourself


6. Add a new Text Field for email


7.7. Repeat the same step to change the label and input type "email" and make it required


8. Drag a Button element


9. Click on Edit


10. Enter label and select style


11. Click on Save


12. Click on OK


Embedding a Custom form on your website

Pro Elkan currently has Four Growth Tools which can help you with improving your customer engagement.


Steps in Embedding a Custom form on your website


1. Click on Email Marketing > Custom Forms


2. Click on "Create New API Key"


3. Click on the "code" icon



4. Select the Email sequence


5. Click on OK


6. You'll get an embed code, copy the code and paste it to your website.


Embed code Example:


Type: Page Redirection on Form Submit

Description: Must update the correct redirection URL

Parameter: redirect_url_after_submit


Type: Form Delay

Description: Manage delay when the form appears (seconds)

Parameter: auto_open_delay

Kindly make the necessary edits on the code then embed into your website.

7. Click on OK


7. Your custom form is now visible on your website


Pro Elkan Landing Page Builder: How to build landing pages?

In this article, you'll learn how to use Pro Elkan Landing page builder.

Having the right landing page can improve your success with sales funnels, attract and retain customers, and turn visitors into buyers. The most successful landing pages have a single focus, and strong calls to action, and are optimized for search engines and social media. A landing page may be permanent or temporary, and it is often part of a marketing strategy. A landing page might require visitors to fill out a form.


A well-designed landing page can significantly boost conversion rates. It should be simple to navigate, concise, and straightforward to understand. Furthermore, the page should be simple to convert. Information architecture can improve user experience and help them build conversion-friendly pages.

Structure of Landing Page Builder



Structure of Landing Page Builder


1.Content: It includes the elements which can be used on the landing page.



2. Blocks: Sections/Rows can be considered Blocks. You can pick any type of block as per your requirement.


  1. 3.Body: Manage Style Settings for Body. It includes Text Color, Background Color, Background Image, Font Family, Hyperlinks Style, and more.



4.Page Meta: It contains SEO Meta Title, Description, and Featured Image.


  1. 5.Settings: You can configure your Domain, Webhook Url, Tracking codes, and more.



Creating a Landing Page


1. Click on Email Marketing in the navigation pane


2. Click on Landing Pages


3. Click on Template


Here we are going to use a prebuilt template. You can also create your landing page from scratch.

4. Pick any template and Click on Use This Template


5. Enter a Landing Page Name for your reference


6. Landing Page Builder Interface

Pro Elkan landing page builder is quite similar to Email Builder. You can drag any element to the landing page section and start customization it.

Changing Landing Page body background image / color



Steps in Changing Landing Page body background image / color


1. Click Facebook & Instagram on the Navigation Pane and Select Growth Tools


2. Click on Color Picker and Select Background Color


3. Click on Upload Image button > Select Background Image

3. Click on Upload Image button > Select Background Image


4. Background Color and Image has been changed successfully.


Adding Blocks in Landing Page Builder

Blocks are rows and columns. You can quickly build many block structures as per your requirement.



Steps in Adding Blocks in Landing Page Builder


1. Go to Landing Page Builder and Click on "Blocks"


2. Multi-Column Blocks: Drag the preferred block to the email section


3. You can also change it from the column section at the right. Just click on the preferred block



Landing Page: Configuring Row - Background Image/Color, and Padding

In this article, you'll learn to create a messenger chat sequence in Pro Elkan.

The Messenger sequence feature allows you to configure conversational messages for your customers. You can specify rules to trigger Messengers based on their replies and opt-in or opt-out of conversations using this.

Creating Chat Sequences


1. Go to Landing Page Builder and Click on "Blocks"

2.Add a two-column block for the Header



3. Click on the added block to customize it


4. Change Row Background Color:


  1. Scroll down to row properties section and change background color



5.Change Padding:


Landing Page: Configuring Columns - Background Color, Padding and Borders





1. Go to Landing Page Builder and Click on "Blocks"


  1. 2.Here we have added a two-column row


3. Scroll down to the right section and you'll get the option "Column Properties"


4.You can update Row Background Color, Padding, and Border.


5.You can switch to the next column from the top and update the settings accordingly.




4. Please add relevant details such as Form Name, Select Tag/Label, Form Title, Select Messenger Flow and Select Messenger Flow.



Landing Page: Adding, Removing and Configuring Contents

In this article, you'll learn to use contents within Pro Elkan landing page builder




1.Go to Landing Page Builder


2.Click on Contents at the top right corner


3.You get many content options such as Columns, Button, Divider, Form, Heading, HTML, Image, Menu, and Text


  1. 4.You can use any content element as per your requirement


  2. 5.Just Drag any content element to the landing page builder section and set configuration settings


6.Repeat the same steps to add and configure any other content element


7.You can also delete the element if needed.




8.Mobile Only Settings: You can also manage mobile-only settings.

Protip: You can add your messenger webview form in persitent menu.

9.Hide on Desktop/Mobile: Select any content element and go to settings options at the right > Select Desktop or Mobile View > Scroll down to bottom > Hide on Desktop or Mobile


Creating/Editing email templates

Using an email template provides the same email design for multiple campaigns. You can either send the same email or make changes to the saved template.

Welcome messages are a great way to help your business onboard new customers. For instance, a chatbot welcome message can help you engage the visitors to your online store. It is an excellent way to attract attention and engage with website visitors. Not only can a chatbot greet them and ask questions, but also gather valuable feedback. 

Creating Email Templates


1. Go to the Email Broadcast section

2.Design your email and click on Save As Template



3. Select Your Page > Select Language > Enter your Welcome Message Here.


4.Congrats, you have created your first email template.



Editing Email Templates


1. Click Facebook & Instagram on the Navigation Pane and select Ice Breakers (FAQs)


2. You can see the saved template list.


3.You can edit the template if needed. Also, you can clone, share or delete the email template.



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Configuring and Launching Get Started Button

In this article, you'll learn to configure Get Started Button.

The Facebook chatbot includes a "Get Started" button on the welcome screen, which starts a conversation with your Messenger bot when it is tapped.


By default, when a user taps the Get Started button, a message 'get started' is posted into the conversation, and your bot is ten granted permission to send messages. With Pro Elkan, you can customize the message and use a messenger flow that will be used for the configuration.

Configure Get Started Button


1. Click Facebook & Instagram on the Navigation Pane and select Get Started


2. Select Your Page


3.Select Chatbot flow. It'll trigger when someone taps the get started button on messenger.


4.Once done, click the Launch Get Started to enable the Get Started Button on your messenger.


4. In the next step, Facebook will ask for your confirmation. Please Continue with the steps until the account is imported within Pro Elkan.


5. Once the import is successful, You can see your business pages added to Pro Elkan.


Another way to enable the "Get-started" feature is by using Chatbot flow triggers.


Simply create a "Trigger" element and select the "Get Started" option.

Configuring keywords in Pro Elkan

In this article, you'll learn to configure keyword-based triggers for Chatbot flows.

Keywords are basically words/terms entered by users on Public posts or Private Messages. When a user messages, Pro Elkan can automatically reply to the private messages.


All you need to add specific keywords in Pro Elkan Keywords and connect them with the respective chatbot flow.

Configuring Keywords

Prerequisite: Create a Chatbot Flow within Flow Builder and add a keyword based trigger.

1. Click Facebook & Instagram on the Navigation Pane and select Keywords


2. Select Your Page


3.Click on Create New Keyword - It'll ask you to create a chatbot flow and select a keyword-based trigger. Please follow the steps:


4. Go back to the Keywords page and here you can see the recently created keyword and chatbot flow.


5. Now, You can add multiple keywords trigger to the same flow.


Protip: You can use keywords section to add or remove keywords from the existing chatbot flows. Also, you can disable keyword from here.

Configuring Chatbot Defaults

In this article, you'll learn to set up Chatbot Defaults for Messenger and Instagram.

Chatbot Defaults is just a Default Reply for Messenger and Instagram Story Mentions.

Configure Default Reply for Messenger


1. Click Facebook & Instagram on the Navigation Pane and select Chatbot Defaults


2. Select Your Page


3.Select Chat Flow to be used as Default Reply


4.Click on Save Chatbot Defaults


Configure Default Reply for Instagram Story Mentions


1. Click Facebook & Instagram on the Navigation Pane and select Chatbot Defaults



2. Select Instagram Account - You'll need to allow Massages access to 3rd Party Tools.


3. Select Chat Flow to be used as Default Reply


4.Click on Save Chatbot Defaults.

Your default replies are now active. You can disable it anytime.

Using Messenger Chatbot Templates

In this article, we'll learn to use prebuilt chatbot templates.

Pro Elkan chatbot builder has many prebuilt chatbot templates for local businesses. Anyone can directly use the templates to build their chatbot flow.

Creating A Chatbot Flow using Templates


1. Click Facebook & Instagram on the Navigation Pane and Select Chat Flow Builder


3. Select your Page and Click on Templates


3. Select your preferred template and Click Use this template

4.Enter Your Templated Flow's Name and click OK


5.Your chatbot flow is ready > You can edit the flow, messages as per your requirement and start using it.



Importing Bot Sheets

Bot sheets are very useful if you want to store userinput data to a Google Sheet.


1. Click Facebook & Instagram on the Navigation Pane and Select Chat Flow Builder


2. Select your Page > Bot Sheets > Import New Google Sheet


3. Go to Google Sheets > Create a New Sheet > Grant Editor access to fbmm-google-int@fb-marketing-master.iam.gserviceaccount.com



1. Register Yourself


5.It may take a few seconds to import the sheet.


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